The difference is that most drivers actually do have the skills to operate an unfamiliar car or truck safely, and you can ride along to at least ensure that they're facing kidnapping charges if they try to steal it.
Very few riders can reliably and safely operate an unfamiliar motorcycle, and a motorcycle test ride offers an increased opportunity for a dishonest person.
The basic reality is that motorcycles are roughly 5-10 times more challenging to operate safely than cars, and the variations in control feel, etc. between models have a lot more impact than the variations between four wheeled vehicles.
It's much safer for U-Haul to toss you the key to a 24 foot truck (even if you've only ever driven a subcompact) than it would be for me to toss the key to my GS to a rider of unknown skill. The stakes are higher, too -- a lot of U-Haul trucks end up with roof damage because new drivers aren't used to the height, but injuries are rare. The consequences of a motorcycle accident almost always involve injury, often serious.
Besides, how much can you learn about a bike on the first ride? On your first ride on an unfamiliar bike, you should be concentrating 100% on survival, not wondering if that noise is normal.
The one problem with doing a demonstration instead of a test ride is that it's difficult for the buyer to decide whether the motorcycle fits him personally and "feels" right once underway.
Given that most aspects of the rider/machine interface are adjustable and should be adjusted to fit each rider (different handlebars, grips, adjusting controls, reshaping or replacing seat, etc.) I think you can easily decide whether a bike is in the ballpark without riding it. More than that, you can't really evaluate anyway without riding a couple thousand miles and changing/adjusting parts along the way.
Basically, I think a short test ride is mostly pointless and very dangerous. Not worth it.
I have offered a "tail light warranty" in the past -- if you buy it and decide it doesn't feel right before the tail light is out of my sight, I'll take it back and refund your money (minus the $21 fee to replace the title).
Some rare dealers, like Bob's BMW, allow and encourage longer, more useful test rides, but they also require a deposit, a credit check, evidence of adequate training, equipment, and skill, (don't show up in a battered Chevy, buy your first helmet, and expect to go ride for free...) and basically have all the legal and liability aspects covered to manage the risks. This is not something available to private parties.
I have allowed a very few individuals (exactly two, actually) to ride or test ride my bikes, but these are people I know personally and whom I know firsthand to be very skilled, very safe riders.
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