I was speaking to a well known custom seat making company over the fall about a new seat for my sons Goldwing. We were looking for something that offered comfort, and long distance rideability with a backrest, and made from durable materials. We discussed the options for extra dense foam, and even gell inserts as options and the various opinions of the cost vs benifit of each option. Lead time was investigated, and color and style options reviewed.
This conversation took about 15 - 20 minutes and the sales person was most helpful, politely and patiently answering all my questions .
At the end of the conversation he said...
"I really like talking to you Goldwingers, you really like to know WHY you are buying something before you spend big money on it."
"I said - well everything about those bikes is so expensive we gotta watch our wallet carefully"
He responded " I like talking to our customers, even the Harley guys ..but all I have to tell them is 'This seat will make your bike look badass' and they are sold"
Ha Ha Ha --
HD is the KING of selling LIFESTYLE and they make a lot of $$ doing it. People buy ANYTHING with the HD logo or anything that might make them LOOK cool (even while riding 1500 miles per year average).
And I LIVE near Milwaukee - so I personally know a lot of HD riders.
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