The tire was built without enough sidewall rubber. The glossy appearance came because the rubber was exposed to air, not to the mold during curing. The rubber sort of melted, and doesn't have the very slight surface roughness that the mold leaves.
A "green", uncured bias ply tire is cylindrical in shape.
> Beads are at the top and bottom.
> Rubber covered body ply fabric is the heart of the tire. It wraps around both beads. You don't see any of that.
> The inside of the tires is covered with a thin layer of rubber called innerliner. The rubber compound has very low permeability to air. Tires that require tubes have a different type of rubber in a thin layer.
> The tread, sidewall and pieces that protect the bead are extruded, with cross-sections needed to put rubber in the right areas.
> Tread is in the center. It is typically thickest at the shoulder, but not by much on tires with very rounded profiles.
> Bead protection, both extruded rubber, and fabric-reinforced rubber, are near the beads.
> Sidewall rubber goes between the tread and bead rubber parts, and overlaps them.
This defect came from a sidewall piece that was too thin, or that was torn at where sidewall rubber is supposed to overlap bead rubber.
Sidewall rubber has almost nothing to do with air retention.
The main function of sidewall rubber is to protect the body ply cords from abrasion and cutting. It also plays a small role in determining sidewall thickness. It contains antiozonants and antioxidants that body ply rubber does not. The body ply rubber underneath the sidewall with therefore age and crack prematurely. However, lacking physical damage, the tire might be strong enough for normal use.
The tire should have failed even cursory inspection in the factory, and the installers should not have installed it.
Demand that it be replaced with a new tire, and that the supplier also pay for the dismounting of the old tire and installation of the new tire. And don't use that installer again.
(I used to fix problems like this for a living, in several tire factories.)
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